Creating a design system

Modernizing legacy software and improving usability

Results

  • An immediate 23.33% increase in user satisfaction for projects using the new styles

  • Users polled described the new styles as Clean, Modern, and Clear compared to the old styles

  • Projects using the new styles fixed up to 10+ accessibility issues

Editorial Manager (EM)

  • 20+ year old scholarly publishing submission system, highly configurable but inconsistent

Issues

  • Outdated UI, complex workflows, visual inconsistency, minimal brand presence

Goal

  • Modernize the UI, improve usability, and increase user satisfaction

Examples of old EM designs

The challenges of multiple brands

Challenges

  • No existing user research

  • Multiple conflicting design styles

  • Needed to support multi-brand flexibility

  • Align with parent company branding

  • Preserve deep customer configurability

Ways of aligning

Line height was used to align brands and create visual consistency

Areas of alignment

  • Text styles and sizing

  • Page grids

  • Content spacing

  • Page layout

  • Using neutral colors on certain components

Creating components: Buttons

Button component results

  • 4 variants to align with page action priority

  • Visual alignment with the main company, parent company, and designed to work with third party brands

  • New variant, a danger variant, which was created and then adopted by the parent company for their design system work

  • Usage guidelines established for devs and designs working on these in the future

Examples of primary, secondary, text and danger button variants

Usage Guidelines

For each component, I created detailed usage guidelines to ensure correct and consistent implementation across teams.

Guidelines Covered

  • Design specs - spacing, color, typography, states, and variants

  • Usage rules - when and how to apply each component

  • Recommendations/Accessibility considerations - color contrast, keyboard nav, ARIA roles

  • Audience - written for both designers and developers

16 sets of guidelines were created to support scalable, brand-aligned, and accessible design.

End results

Results

  • An immediate 23.33% increase in user satisfaction for projects using the new styles

  • Users polled described the new styles as Clean, Modern, and Clear compared to the old styles

  • Projects using the new styles fixed up to 10+ accessibility issues

Elements of the new visual styles began to emerge even before official work on the design system commenced. Over the course of a year, I contributed to the design system intermittently, refining components, fine tuning the usage guidelines, and establishing visual consistency. Eventually, the business recognized the need for a more unified approach across its entire product suite and the company opted to pursue a single, consolidated design system. Work on this system was paused but eventually incorporated into this broader initiative, where my work was used as the foundation for the the visual components and usage guidelines.

The Editor Main Menu using the new design system styles

The Reviewer Selection Summary page using the new design system styles

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Improving the product experience for reviewers

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Improving customer satisfaction - homepage research and redesign